The RNLI is the UK’s largest charity dedicated to saving lives at sea.

Respect the Water was a summer campaign raising awareness of the risks and unpredictability of open water—particularly during the busy holiday season.

As part of a creative team, I designed a series of direct mail pieces aimed at driving engagement and support from the RNLI's existing database. These were supported by branded merchandise, an animated explainer, and a campaign newsletter to ensure message consistency across all touchpoints.