Zeiss/
Product campaign

This concept was developed as part of a creative brief focused on award-level thinking. Working closely with a copywriter, I co-conceived the idea and led its visual execution — translating a metaphor of extreme brightness into a striking, story-driven campaign.

The work positioned Zeiss' Victory HT Binoculars as the brightest in the world, with 95% light transmission — literally illuminating the unseen.

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Bespoke Invitation

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RLNI water awareness