Responsible for the design and launch of the Tom Tailor Denim Fit Guide webpage. This project also included the creation of cohesive newsletters and engaging social media content to promote the guide. It exemplifies the ability to deliver integrated design solutions that drive user engagement and enhance brand presence.
Pitch development for Samsung‘s Galaxy Ace Style phone, using a proposed partnership with All Saints to reposition Samsung as the leading stylish mobile device in the market.
Consumers were encouraged to show off their 'Style' and be the face of Samsung's latest device in a matter of seconds by uploading recent fashion choices to key visuals hung up in stores and on billboards using Samsung's latest S-Beam technology.
Limited edition pack set for L&M.
The ’Hidden City’ packs allowed consumers to discover a different side to Europe’s biggest metropoles. The work was a collaboration between myself and a variety of local artists, bloggers, DJs and designers from Amsterdam, Barcelona and Rome.
Nationwide campaign relaunching Kellogg’s Nutri-Grain breakfast bar.
The campaign visually focused on the many fruits and grains packed into every breakfast bar. Accompanying humorous copy highlighted the morning boost they provide and brought smiles to the faces of consumers on a gloomy morning commute.
The campaign also extended its' reach to social media platforms, by directly asking how else Kellogg's could brighten your breakfast (other than with a hearty fruity morning bar).
Conceptual development, design and launch of Marlboro’s global campaign ‘Don’t be a Maybe’.
The campaign was an unprecedented move away from the traditional Marlboro cowboy but remained true to what he personified.
Design of the biannual Tom Tailor magazine, showcasing the upcoming collections across all segments of the fashion house.
Complete rebranding of the Water.org charity, including logo, business cards, letter headed paper and accompanying merchandise.
Bringing to life the DBAM campaign in all below the line communications across Germany, including event promotion, direct mailing, point of sale communications and newsletters.
The 'Collection' catalogue was distributed to all members of the Marlboro database, and led to orders of 150 000 t-shirts, 60 000 phone cases and 30 000 tote bags in the first months of release.
In 2014, McDonald’s held a Europe-wide football tournament for its' restaurant employees. Over 500 games later, 9 final teams competed to become European champions and go to the FIFA world cup finals in Brazil.
The following visuals were used as supporting material to tell the story of this journey and delve into the lives of the unlikely football heroes as they battled it out for the coveted title.
Campaign conception and design to launch Zeiss’ HT Victory Binoculars, the world's brightest binoculars with 95% light transmission.
RNLI is the largest charity that saves lives at sea around the coasts of the UK.
Respect the water was a campaign aimed at raising awareness of the power and unpredictability of open water, especially during peak summer season.
Direct mail pieces were sent out to members of the RNLI database, along with branded merchandise, an animation and newsletter.
Although a well-seasoned traveller across many European countries, Barny was still unknown in the UK market.
The following campaign was an exciting introduction to Barny's world, with fun and interactive activities for the whole family. These included an eight-metre long interactive wall which brought bug-related facts to life and an activity area with tasks focused on insects, birds, trees and flowers.
Redesign of McDonald's Sports Sponsorship team's internal communications.
With summer in full swing and with its' days already numbered , Bacardi launched its latest campaign.
Idea development and branding of all relevant point of sale merchandise.
Ideation and design of Bacardi’s summer app, aimed at inspiring and informing consumers of the latest trends and promotions at Bacradi.
Development and design of Chesterfield’s new intranet portal in line with its' latest global campaign.
The work was a collaborative effort between myself and a web design team.
Series of book covers designed for Macmillan’s bestsellers:
The Art of Travel by Alan De Botton
Oracle Night by Paul Auster
Dead Earnest by Frances Scott
